

Brand Overview
Brand Overview
Brand Overview
Brand Overview
Smith’s Barbershop is all about delivering top-tier grooming with a side of charm and community vibes. Imagine walking into a spot that feels like your cool uncle’s living room—warm, welcoming, and maybe with a faint whiff of aftershave and sports on the TV.
Smith’s Barbershop is all about delivering top-tier grooming with a side of charm and community vibes. Imagine walking into a spot that feels like your cool uncle’s living room—warm, welcoming, and maybe with a faint whiff of aftershave and sports on the TV.
Smith’s Barbershop is all about delivering top-tier grooming with a side of charm and community vibes. Imagine walking into a spot that feels like your cool uncle’s living room—warm, welcoming, and maybe with a faint whiff of aftershave and sports on the TV.
Logo Rationale
Logo Rationale
Logo Rationale
Logo Rationale
The Smith’s Barbershop logo is a masterclass in blending tradition, craft, and a touch of swagger into one slick symbol. By combining a clipper, a barber pole, and the letter "S," I created a visual that screams “We’re here to make you look good and feel like a legend.
The Smith’s Barbershop logo is a masterclass in blending tradition, craft, and a touch of swagger into one slick symbol. By combining a clipper, a barber pole, and the letter "S," I created a visual that screams “We’re here to make you look good and feel like a legend.
The Smith’s Barbershop logo is a masterclass in blending tradition, craft, and a touch of swagger into one slick symbol. By combining a clipper, a barber pole, and the letter "S," I created a visual that screams “We’re here to make you look good and feel like a legend.


Logo Variations
Logo Variations
Logo Variations
Logo Variations
The Smith’s Barbershop logo suite—primary lockup, secondary, submark, and icon . Each variation ensures maximum impact, adaptability, subtlety, or instant recognition, tailored to signage, digital, packaging, or standalone use
The Smith’s Barbershop logo suite—primary lockup, secondary, submark, and icon . Each variation ensures maximum impact, adaptability, subtlety, or instant recognition, tailored to signage, digital, packaging, or standalone use
The Smith’s Barbershop logo suite—primary lockup, secondary, submark, and icon . Each variation ensures maximum impact, adaptability, subtlety, or instant recognition, tailored to signage, digital, packaging, or standalone use




Brand Guidelines
Brand Guidelines
Brand Guidelines
Brand Guidelines
I created a cohesive brand guidelines for the business, the Smith’s Barbershop brand guidelines are a vital roadmap, ensuring consistent use of logos, colors, typography, and tone across all touchpoints. It will empower the business owner to maintain a cohesive, professional identity, build customer trust, and enhance brand recognition, driving loyalty and growth.
I created a cohesive brand guidelines for the business, the Smith’s Barbershop brand guidelines are a vital roadmap, ensuring consistent use of logos, colors, typography, and tone across all touchpoints. It will empower the business owner to maintain a cohesive, professional identity, build customer trust, and enhance brand recognition, driving loyalty and growth.

Brand Application
Brand Application
Brand Application
Brand Application









PORTFOLIO
CHECK OUT
CHECK OUT
SOME MORE
SOME MORE